SOMOS × Buen Deal
Paid Media Hub — Traffic Flight
Return on investment
Two readings of the same attributed sales: media efficiency and the return on the full program.
A · Ad spend only
Media ROAS
attributed sales ÷ ad spend
Attributed sales (scoreboard)
Ad spend to date
Break-even at flight end$750.00 in sales
Measures the efficiency of money spent on Meta, excluding service costs.
B · Ad spend + SOMOS fee
Total investment ROAS
attributed sales ÷ (ad spend + $3,200 fee)
Attributed sales (scoreboard)
Total investment to date
Break-even at flight end$3,950.00 in sales
Measures the return on everything invested in the program, including the service fee already consumed.
Campaign delivery
By ad set
Three flight legs, each with its own destination on buendeal.com.
| Ad set | Spend | Budget | Link clicks | CPC | CTR |
|---|
By ad
Ads active today. Ads replaced during optimization aren't listed; their delivery is still included in the ad-set totals.
| Ad | Spend | Impressions | Link clicks | CPC | CTR |
|---|
By platform
Where Meta delivered the campaign (Advantage+ placements).
Daily trend
The current day shows partial until the next refresh.
Spend by day
USD
Link clicks por día
Clicks to buendeal.com
Methodology & sources
- Ad delivery (spend, impressions, reach, clicks, CPC, CPM, CTR): Meta Ads API, Buen Deal — Paid Media account. Updated with each refresh of this hub.
- Attributed sales: Buen Deal's marketing-measurement scoreboard (1-hour window, one platform per sale). It is the only revenue source in this report.
- ROAS A divides attributed sales by ad spend. ROAS B divides the same sales by ad spend + SOMOS service fee ($3,200 USD, consumed).
- Conversions API measurement is being implemented together with the Buen Deal team; in the meantime, revenue comes exclusively from the scoreboard.