Paid Media Hub

Key results

Purchase intent driven by paid delivery.

Executive summary & analysis

How delivery is performing against industry benchmarks and the program's break-even goal.

Where the funnel breaks

We tested the checkout ourselves on 5-Aug — signed out, on mobile, arriving the way a paid visitor does.

Guest checkout works — there is no login wall and no forced account creation, so that theory is ruled out. What we found instead, all at the payment step:

• The price changes. The ad and product page show $59.99 (69% off). Checkout adds $9.99 flat shipping for $69.98. The only way around it is a $8.99/month membership — a recurring commitment presented to a first-time buyer at the moment of payment.
• No order total is shown. The page shows the item price and "SHIPPING $9.99", with tax uncalculated until an address is entered. The card is requested before the amount is known.
• The discount anchor disappears. The "$196 / save 69%" framing that earned the click is not present on the payment step.
• No express payment. No Apple Pay, PayPal or equivalent — a full manual form (email, name, two address lines, postal code, card, billing address) on a phone.

Proportionally the shipping charge is heaviest on exactly the low-priced products the site sells best: +16.7% on a $59.99 item, +50% on $19.99, +77% on $12.99. Against the site's ~$28 average order value, $9.99 flat shipping is 36% of the order.

What we cannot see, and what would settle it: the dataset carries four events — ViewContent, AddToCart, InitiateCheckout and Purchase. There is no AddPaymentInfo event, so the entire form-completion stage is invisible. We can see people arrive at the payment page and not buy; we cannot see which step loses them. Adding that one event would answer in days what we are currently inferring.

Why CPM rose, and why that was the right trade

Reading the zero

Inventory note. Two of the four products in the current flight are running with most colour variants sold out — 5 of 6 on one, 4 of 5 on the other — while their creative promises colour choice. This shows up as a drop between product view and add-to-cart (1.1% versus 8.0% on the fully-stocked product), not as weak click-through, and should not be read as a creative or pricing result.

Return on ad spend

Source: client scoreboard (1-hour window, one platform per sale). Zero — there are no attributed sales yet.

Media spend — · Attributed sales $0.00

Campaign delivery

By ad set

Active ad sets first. Paused ad sets are from earlier tests; their delivery is still included in the totals.

By ad

Ads active today. Ads replaced during optimization aren't listed; their delivery is still included in the ad-set totals.

By platform

Where Meta delivered the campaign (Advantage+ placements).

Daily trend

The current day shows partial until the next refresh.

* Daily sales are requested from the client. This hub shows paid-delivery funnel by day (add-to-cart and checkout are on-site events from the Conversions API); attributed revenue is reported at program level from the client's scoreboard.